With the emergence of digital media in the 21st century, the existence of print media and print art is being frantically debated. Marketers these days advocate the existence of digital media and claim the death of the print industry. The basic clue behind the death of print media is the printing cost and effort involved in printing. But as per the facts, investments in commercial printing increased by 9.1%, which is likely to grow by 1.5% in the year 2018.
The increasing numbers specify that there will be more competition for brands even in the offline market. So, here are some printing trends that are set to provide a competitive advantage in 2018.
1) Minimalistic Prints
Simplicity never goes unappreciated. It always reflects authenticity, elegance and a kind of gentle downright. This being the focus criteria of minimalistic print, makes it a popular design choice that almost always works. It concentrates only on the essential elements of functionality which include space, stunning typography and simplicity. Colour is another important element that is used in fewer combinations with greater effect. Hence, this technique is always helpful in enhancing the quality of the print while worrying less about colours, bleeds or improper cuts. Think of those posters which are jam-packed with too much of colour, text and graphics. Be as simple and you are sure to catch the eye of a passerby.
2) Customised Printing
Customised printing is a fully worthwhile investment for those who would like to build a meaningful relationship with the consumer. Research shows that customising your direct print marketing work can boost your sales 15 times more than the traditional mass approach. A prospective buyer is more likely to acknowledge a personalised flyer and hold it for a longer time rather than a postcard that says ‘Dear Valued Client’. Additionally, you can even pay more attention to details like text and graphics to give the consumer a truly personalised experience. So, customised printing is really going to make your marketing campaign impressive in 2018.
3) Print and digital fusion
Although there is an active competition going on between print and digital media, both the media have the potential to complement each other. Marketers need to remember that print media is as important as digital media, as there is a whole lot of people who are still offline. As a complementary strategy, a lot of big companies are leveraging the benefits of print media to get attention in the buzzing world of social media. They are using print to increase digital awareness which proves that both the platforms form the vital fusion of communication that reinforces each other. For example, you could use your print marketing piece to direct your customers towards your website or social media platform, by that means, fabricating a unique brand engagement that moves along online and offline.
4) Unique Print Designs for Coupon Codes
Coupon advertising has been a tried and tested strategy for businesses for a very long time. They have been used to persuade new customers and substantially increase sales, making it an indispensable tool in the print marketing world. In fact, as per CMO council reports, 71% of internet users in the US were influenced by coupons while making purchase decisions.
More so, 2018 will witness a considerable rise in the unique coupon codes. As unique print designs will provide an additional edge to the coupon codes. Hold a very dull and rough piece of coupon code just as you see it in newspapers. On the other hand, hold a stunningly designed personalised coupon code that gives you a feeling of being a valued customer. That’s the difference!
5) Choice of colour: The colour theory
Imagine how the world would look without colours. Or just think would you prefer wearing a dress with a colour you hate the most? No. Right? Because that’s how our brain reacts to the different range of colours. Some colours give you a feeling of happiness, some arouse excitement and some bring your mind to a state of serenity. More or less, the same theory of colours holds good for print media too. Many studies have confirmed that purchasing intent is greatly influenced by colours used by the brands – colours have a great impact on how a brand is perceived by a customer. Be it a flyer, a brochure, a postcard or a business card, the right choice of colours have the capacity to persuade customers to switch to your brand.
6) Reinventing the use of paper
Print media is incomplete without paper – the relationship is as old as their invention. So, why not use paper innovatively to make your marketing campaign stand out and appear more unique. Businesses are increasingly reinventing the use of printed papers beyond the traditional roles. Take for instance the business cards, they are being used as appointment cards or even loyalty cards. Brochures are essentially used as flyers that are folded in different ways. The applications can become more versatile, going beyond the conventional approach. There are many ways you can reinvent the use of paper in print marketing to reach a diverse amount of crowd and also save money.
7) Texture: Providing a touch memory
Research has confirmed that touch memory has the strongest impact on the human brain. A study performed by neuromarketing firm TrueImpact reveals this. When trying to recall a brand, 75% of the participants who had touched and seen the paper marketing piece were able to do it, while only 44% of them who had seen a digital add were able to recall it. Tangibility immediately creates an arresting psychological response in the viewer tapping into the areas like value and desire.
Hence, 2018 is going to see the use of texture as the most important USPs of print marketing. By using interesting textures like foil, varnish or a paper that gives a good feeling, print media can create a lasting brand awareness. Additionally, applying details such as embossing, debossing or raised ink can give your printed piece a truly amazing texture.
8) Spot blocking
Spot blocking, also known as spot varnishing is a protective coating that provides protection from moisture, fingerprints, scratching and scuffing. It can be applied to both the sides of a printed material. Besides these benefits, spot blocking can give your material a glossy finish while highlighting the essential visual elements. Moreover, it gives additional emphasis on a particular segment of the design.
Spot blocking is the print-coating trend of 2018. With its creative application, you can make your company logos and brand images look more vibrant. With spot blocking the image clarity is so intense that can give a feeling close to 3D. The technique can be applied in a variety of styles such as that of matte. Spot blocking coupled with attractive texture can make your print material a truly eye-catching one.
Who doesn’t love good stories – they are universal. Be it kids, youngsters, adults or elderly, a compelling story can grab the attention of anyone. The age-old method of storytelling has been recognised by brands of all sizes. And they do realize that storytelling is the best way to entertain their prospective customers.
Besides, in the overcrowded landscape of social media where diverse types of ads, snaps, tweets, memes and much more are popping up all the time, brands require a truly genuine way to connect with their audience. However, it is crucial that you understand the art of storytelling. Let your marketing piece shout out your brand’s personality through storytelling. But make sure its the personality of your brand, not your’s or your team’s. Your storytelling should engage the prospective customer, inform and entertain at the same time. The true value of storytelling must include a fabrication of idea while providing a necessary background that establishes a connection with the audience – that’s “the art of storytelling”.
Printer Ink Cartridges – Adding True Value To Your Printing Strategy
With the printing trends that are on the rise in 2018, we cannot forget its basic necessities like compatible ink cartridges and toner cartridges. But why compatible? Its because they can perform as good as the original ones but at a cheaper price.
Printer Ink Cartridges is a company that deals in manufacturing of compatible ink cartridge. It offers high-value ink cartridges and toner cartridges at a fraction of the price of original consumables. Printer Ink Cartridges deals in a wide variety of products such as Epson Ink cartridges, Brother Ink cartridges, Canon Ink cartridges, HP Toner cartridges, Brother Toner cartridges, and more added to their long list of printing consumables.
Choosing the best deal for ink and toner cartridges is as important as opting for the right printing trend for your brand marketing. Go for the most cost-effective compatible ink cartridge or toner cartridge deal and add value to your printing strategy.